Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Language: | English |
| Published: |
Boston:
Pearson,
2015.
|
| Edition: | 12th ed., global ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
672 p.: ill. (some col.); 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292016788 1292016787 |