APA Citation

Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed., global ed.). Boston: Pearson.

Chicago Style Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 12th ed., global ed. Boston: Pearson, 2015.

MLA Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 12th ed., global ed. Boston: Pearson, 2015.

Warning: These citations may not always be 100% accurate.