Marketing research essentials

Main Author: McDaniel, Carl
Other Authors: Gates, Roger
Language: English
Published: Hoboken, NJ: John Wiley & Sons, Inc., 2008.
Edition: 6th ed.
Subjects:
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090 0 0 |a HF5415.2   |b .M33 2008 
100 1 |a McDaniel, Carl  
245 1 0 |a Marketing research essentials   |c Carl McDaniel, Roger Gates. 
250 |a 6th ed. 
260 |a Hoboken, NJ:   |b John Wiley & Sons, Inc.,   |c 2008. 
300 |a xii, 493 p.:   |b ill.;   |c 26 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Gates, Roger  
997 |a Business & Accountancy, Faculty 
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