Marketing research essentials
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger |
| Language: | English |
| Published: |
Hoboken, NJ:
John Wiley & Sons, Inc.,
2008.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xii, 493 p.: ill.; 26 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470131985 |