APA Citation

McDaniel, C., & Gates, R. (2008). Marketing research essentials (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc..

Chicago Style Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. 6th ed. Hoboken, NJ: John Wiley & Sons, Inc., 2008.

MLA Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. 6th ed. Hoboken, NJ: John Wiley & Sons, Inc., 2008.

Warning: These citations may not always be 100% accurate.