Consumer behavior

Main Author: Hoyer, Wayne D
Other Authors: Maclnnis, Deborah J
Language: English
Published: Australia: South-Western Cengage Learning, 2010.
Edition: 5th ed.
Subjects:
LEADER 00905cam a2200253 7i4500
001 0000051351
005 20180129090000.0
008 180115 eng
020 |a 0324834276  
020 |a 9780324834277  
090 0 0 |a HF5415.32   |b .H66 2010 
100 1 |a Hoyer, Wayne D  
245 1 0 |a Consumer behavior   |c Wayne D. Hoyer, Deborah J. Maclnnis. 
250 |a 5th ed. 
260 |a Australia:   |b South-Western Cengage Learning,   |c 2010. 
300 |a xxiv, 493 p.:   |b ill. (some col.);   |c 26 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior  
650 0 0 |a Motivation research (Marketing)  
700 1 |a Maclnnis, Deborah J  
997 |a Business & Accountancy, Faculty 
999 |a 0000059736  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000059750  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam