Consumer behavior
| Main Author: | Hoyer, Wayne D |
|---|---|
| Other Authors: | Maclnnis, Deborah J |
| Language: | English |
| Published: |
Australia:
South-Western Cengage Learning,
2010.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxiv, 493 p.: ill. (some col.); 26 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324834276 9780324834277 |