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00973cam a2200277 7i4500 |
| 001 |
0000051338 |
| 005 |
20180507090000.0 |
| 008 |
180112 eng |
| 020 |
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|a 0071105859
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| 020 |
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|a 0071108114
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| 020 |
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|a 9780071105859
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| 020 |
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|a 9780071108119
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| 090 |
0 |
0 |
|a HF5415.1
|b .B43 2007
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| 100 |
1 |
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|a Bearden, William O
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| 245 |
1 |
0 |
|a Marketing :
|b principles and perspectives
|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2007.
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| 300 |
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|a xxxvi, 588 p.:
|b col. ill.;
|c 28 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|z United States
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| 700 |
1 |
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|a LaForge, Raymond W
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| 700 |
1 |
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|a Ingram, Thomas N
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000060831
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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