Marketing : principles and perspectives
| Main Author: | Bearden, William O |
|---|---|
| Other Authors: | LaForge, Raymond W, Ingram, Thomas N |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
|
| Edition: | 5th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxxvi, 588 p.: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071105859 0071108114 9780071105859 9780071108119 |