Marketing foundations

Main Author: Pride, William M
Other Authors: Ferrell, O. C
Language: English
Published: Australia: South Western Cengage Learning, 2010.
Edition: 4th ed.
Subjects:
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100 1 |a Pride, William M  
245 1 0 |a Marketing foundations   |c William M. Pride, O. C. Ferrell. 
250 |a 4th ed. 
260 |a Australia:   |b South Western Cengage Learning,   |c 2010. 
300 |a xix, 474 p.:   |b col. ill.;   |c 28 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
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997 |a Business & Accountancy, Faculty 
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