Marketing foundations
| Main Author: | Pride, William M |
|---|---|
| Other Authors: | Ferrell, O. C |
| Language: | English |
| Published: |
Australia:
South Western Cengage Learning,
2010.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xix, 474 p.: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780538756372 0538756373 |