APA Citation

Pride, W. M., & Ferrell, O. C. (2010). Marketing foundations (4th ed.). Australia: South Western Cengage Learning.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing Foundations. 4th ed. Australia: South Western Cengage Learning, 2010.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing Foundations. 4th ed. Australia: South Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.