International consumer behavior in the 21st century : impact on marketing strategy development
by: Samli, A. Coskun
Published: (2013)
Consumer behavior and marketing strategy
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2008.
|
| Edition: | 8th ed. |
| Subjects: |