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| LEADER |
00893cam a2200265 7i4500 |
| 001 |
0000051331 |
| 005 |
20180129090000.0 |
| 008 |
180109 eng |
| 020 |
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|a 007125935X
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| 020 |
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|a 9780071259354
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| 090 |
0 |
0 |
|a HF5415.3
|b .P49 2008
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| 100 |
1 |
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|a Peter, J. Paul
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| 245 |
1 |
0 |
|a Consumer behavior and marketing strategy
|c J. Paul Peter, Jerry C. Olson.
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| 250 |
|
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|a 8th ed.
|
| 260 |
|
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|a Boston:
|b McGraw-Hill,
|c 2008.
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| 300 |
|
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|a xix, 555 p.:
|b ill.;
|c 27 cm.
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Consumer behavior
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Olson, Jerry C
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000059755
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000059868
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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