Consumer behavior and marketing strategy
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2008.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xix, 555 p.: ill.; 27 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
007125935X 9780071259354 |