APA Citation

Peter, J. P., & Olson, J. C. (2008). Consumer behavior and marketing strategy (8th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 8th ed. Boston: McGraw-Hill, 2008.

MLA Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 8th ed. Boston: McGraw-Hill, 2008.

Warning: These citations may not always be 100% accurate.