Selling : building partnerships
| Main Author: | Weitz, Barton A |
|---|---|
| Other Authors: | Tanner, John F, Castleberry, Stephen B |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
|
| Edition: | 7th ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxiii, 482 p.: col. ill.; 25 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071280901 9780071280907 |