Personal selling : a relationship approach

Main Author: Marks, Ronald B
Language: English
Published: Singapore: Pearson, 2004.
Edition: 6th ed.
Subjects:
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008 180102 eng
020 |a 9812447296  
090 0 0 |a HF5438.25   |b .M44 2004 
100 1 |a Marks, Ronald B  
245 1 0 |a Personal selling :   |b a relationship approach   |c Ronald B. Marks. 
250 |a 6th ed. 
260 |a Singapore:   |b Pearson,   |c 2004. 
300 |a xix, 587 p.:   |b ill. (some col.);   |c 26 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
650 0 0 |a Selling --   |x Psychological aspects  
650 0 0 |a Selling --   |x Vocational guidance  
650 0 0 |a Selling  
997 |a Business & Accountancy, Faculty 
999 |a 0000059864  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam