Happy customers everywhere : how your business can profit from the insights of positive psychology

Main Author: Schmitt, Bernd
Other Authors: Van Zutphen, Glenn
Published: New York: Palgrave Macmillan, 2012.
Subjects:
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020 |a 9780230116450 (hbk.)  
090 0 0 |a HF5415.32   |b .S37 2012 
100 1 |a Schmitt, Bernd  
245 1 0 |a Happy customers everywhere :   |b how your business can profit from the insights of positive psychology   |c Bernd Schmitt with Glenn Van Zutphen. 
260 |a New York:   |b Palgrave Macmillan,   |c 2012. 
300 |a x, 246 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Consumers preferences  
650 0 0 |a Consumption (Economics) --   |x Psychological aspects  
650 0 0 |a Consumer behavior  
700 1 |a Van Zutphen, Glenn  
999 |a 0000059702  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya