The marketing plan handbook

Main Author: Wood, Marian Burk
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008.
Edition: 3rd ed.
Subjects:
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005 20170830090000.0
020 |a 0132237555 (pbk.)  
020 |a 9780132237550 (pbk.)  
090 0 0 |a HF5415.13   |b .W53 2008 
100 1 |a Wood, Marian Burk  
245 1 4 |a The marketing plan handbook   |c Marian Burk Wood. 
250 |a 3rd ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2008. 
300 |a xv, 190 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000060696  |b BOK  |c REFERENCE  |e 2nd Floor, Shah Alam