The marketing plan handbook
| Main Author: | Wood, Marian Burk |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2008.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xv, 190 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132237555 (pbk.) 9780132237550 (pbk.) |