Strategic marketing communications : a systems approach to IMC
| Main Author: | Sirgy, M. Joseph |
|---|---|
| Other Authors: | Rahtz, Don R |
| Published: |
Australia:
Thomson,
2007.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 123 S57 2007 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000024514 | OPEN SHELF | BOK | FINAL PROCESSING |