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| LEADER |
00619cam a2200181 7i4500 |
| 001 |
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20170119090000.0 |
| 020 |
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|a 1592602835
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| 020 |
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|a 9781592602834
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| 090 |
0 |
0 |
|a HF5415.123
|b .S57 2007
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| 100 |
1 |
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|a Sirgy, M. Joseph
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| 245 |
1 |
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|a Strategic marketing communications :
|b a systems approach to IMC
|c M. Joseph Sirgy, Don R. Rahtz.
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| 260 |
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|a Australia:
|b Thomson,
|c 2007.
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| 300 |
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|a xxi, 448 p.:
|b ill.;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Communication in marketing
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| 700 |
1 |
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|a Rahtz, Don R
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| 999 |
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|a 0000024514
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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