Strategic marketing communications : a systems approach to IMC
| Main Author: | Sirgy, M. Joseph |
|---|---|
| Other Authors: | Rahtz, Don R |
| Published: |
Australia:
Thomson,
2007.
|
| Subjects: |
| Physical Description: |
xxi, 448 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1592602835 9781592602834 |