APA Citation

Sirgy, M. J., & Rahtz, D. R. (2007). Strategic marketing communications: A systems approach to IMC. Australia: Thomson.

Chicago Style Citation

Sirgy, M. Joseph, and Don R. Rahtz. Strategic Marketing Communications: A Systems Approach to IMC. Australia: Thomson, 2007.

MLA Citation

Sirgy, M. Joseph, and Don R. Rahtz. Strategic Marketing Communications: A Systems Approach to IMC. Australia: Thomson, 2007.

Warning: These citations may not always be 100% accurate.