Corporate charisma : how to achieve world-class recognition by maximising your company's image, brands and culture

Main Author: Temporal, Paul, Dr
Other Authors: Alder, Harry
Published: London: Piatkus, 1998.
Subjects:
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005 20190514090000.0
020 |a 9780749918255 (hbk.)  
020 |a 074991825X (hbk.)  
090 0 0 |a HD59.2   |b .T46 1998 
100 0 |a Temporal, Paul,   |c Dr  
245 1 0 |a Corporate charisma :   |b how to achieve world-class recognition by maximising your company's image, brands and culture   |c Dr Paul Temporal & Dr Harry Alder. 
260 |a London:   |b Piatkus,   |c 1998. 
300 |a 232 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
500 |a Gift: Permodalan Nasional Berhad (PNB) 
650 0 0 |a Corporate image  
650 0 0 |a Brand name products  
650 0 0 |a Corporate culture  
650 0 0 |a Marketing  
700 1 |a Alder, Harry  
999 |a 0000059483  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000060447  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam