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| LEADER |
00779cam a2200205 7i4500 |
| 001 |
0000050536 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780170254304 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .I59 2015
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| 245 |
0 |
0 |
|a Integrated marketing communications
|c William Chitty ... [et al.].
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| 250 |
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|a 4th Asia-Pacific ed.
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| 260 |
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|a South Melbourne, Victoria Australia:
|b Cengage Learning Australia,
|c 2015.
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| 300 |
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|a xxvii, 478 p.:
|b col. ill.;
|c 28 cm.
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| 650 |
0 |
0 |
|a Interactive marketing
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| 650 |
0 |
0 |
|a Marketing --
|x Customer services
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| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
0 |
0 |
|a Direct marketing
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| 700 |
1 |
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|a Chitty, William
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000059138
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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