Integrated marketing communications
| Other Authors: | Chitty, William |
|---|---|
| Published: |
South Melbourne, Victoria Australia:
Cengage Learning Australia,
2015.
|
| Edition: | 4th Asia-Pacific ed. |
| Subjects: |
| Physical Description: |
xxvii, 478 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9780170254304 (pbk.) |