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| LEADER |
00818cam a2200193 7i4500 |
| 001 |
0000050488 |
| 005 |
20170218090000.0 |
| 020 |
|
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|a 9781483377568 (pbk)
|
| 090 |
0 |
0 |
|a P91.3
|b .B42 2016
|
| 100 |
1 |
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|a Berger, Arthur Asa
|
| 245 |
1 |
0 |
|a Media and communication research methods :
|b an introduction to qualitative and quantitative approaches
|c Arthur Asa Berger.
|
| 250 |
|
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|a 4th ed.
|
| 264 |
|
1 |
|a Thousand Oaks, California:
|b Sage Publications, Inc.,
|c 2016.
|
| 300 |
|
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|a xvii, 415 p.:
|b ill.;
|c 23 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Mass media --
|x Research --
|x Methodology
|
| 650 |
0 |
0 |
|a Communication --
|x Research --
|x Methodology
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 999 |
|
|
|a 0000059143
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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