Media and communication research methods : an introduction to qualitative and quantitative approaches
| Main Author: | Berger, Arthur Asa |
|---|---|
| Published: |
Thousand Oaks, California:
Sage Publications, Inc.,
2016.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xvii, 415 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781483377568 (pbk) |