Introduction to mass communication : media literacy and culture

Main Author: Baran, Stanley J
Published: New York, NY: McGraw-Hill Education, 2014.
Edition: Updated 8th ed.
Subjects:
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020 |a 9780077507985 (pbk.)  
090 0 0 |a P90   |b .B37 2014 
100 1 |a Baran, Stanley J  
245 1 0 |a Introduction to mass communication :   |b media literacy and culture   |c Stanley J. Baran. 
250 |a Updated 8th ed. 
260 |a New York, NY:   |b McGraw-Hill Education,   |c 2014. 
300 |a xxiii, 402 p.:   |b col. ill.;   |c 28 cm. 
500 |a Includes index 
650 0 0 |a Media literacy  
650 0 0 |a Mass media and culture  
650 0 0 |a Mass media  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
997 |a Centre for Foundation and General Studies 
998 |a Arts, Foundation 
999 |a 0000059160  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya