Marketing research

Main Author: Burns, Alvin C
Other Authors: Bush, Ronald F
Published: Upper Saddle River, N. J.: Pearson Education, 2006.
Edition: 5th ed, Pearson international ed.
Subjects:
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090 0 0 |a HF5415.2   |b .B83 2006 
100 1 |a Burns, Alvin C  
245 1 0 |a Marketing research   |c Alvin C. Burns, Ronald F. Bush. 
250 |a 5th ed, Pearson international ed. 
260 |a Upper Saddle River, N. J.:   |b Pearson Education,   |c 2006. 
300 |a xxx, 663 p.:   |b ill. (some col.);   |c 25 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Bush, Ronald F  
997 |a Business & Accountancy, Faculty 
999 |a 0000058912  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000062019  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam