Marketing research
| Main Author: | Burns, Alvin C |
|---|---|
| Other Authors: | Bush, Ronald F |
| Published: |
Upper Saddle River, N. J.:
Pearson Education,
2006.
|
| Edition: | 5th ed, Pearson international ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxx, 663 p.: ill. (some col.); 25 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132383217 |