Marketing management

Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane
Edition: 13th ed, Pearson International ed.
Subjects:
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020 |a 0131357972  
020 |a 9780131357976  
090 0 0 |a HF5415.13   |b .K69 2009 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing management   |c Philip Kotler, Kevin Lane Keller. 
250 |a 13th ed, Pearson International ed. 
264 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2009. 
300 |a 816 p.:   |b col. ill.;   |c 29 cm. 
500 |a Gift: Faculty of Business & Accountancy 
500 |a Gift: Puan Roziah Mat Yunus 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Keller, Kevin Lane  
997 |a Business & Accountancy, Faculty 
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999 |a 0000061997  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000065186  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam