Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Edition: | Thirteenth edition. |
| Subjects: |
| Physical Description: |
816 pages: colours, illustrations; 28 cm. |
|---|---|
| ISBN: |
9780131357976 (paperback) 0131357972 (paperback) |