Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Edition: | 13th ed, Pearson International ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy Gift: Puan Roziah Mat Yunus |
|---|---|
| Physical Description: |
816 p.: col. ill.; 29 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131357972 9780131357976 |