Advertising : principles & practice

Main Author: Moriarty, Sandra
Other Authors: Wells, William, Mitchell, Nancy
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
Edition: 8th ed.
Subjects:
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020 |a 9780135009383  
090 0 0 |a HF5823   |b .M67 2009 
100 1 |a Moriarty, Sandra  
245 1 0 |a Advertising :   |b principles & practice   |c Sandra Moriarty, Nancy Mitchell, William Wells. 
250 |a 8th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2009. 
300 |a 686 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Advertising  
700 1 |a Wells, William  
700 1 |a Mitchell, Nancy  
997 |a Business & Accountancy, Faculty 
999 |a 0000058783  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam