Advertising : principles & practice
| Main Author: | Moriarty, Sandra |
|---|---|
| Other Authors: | Wells, William, Mitchell, Nancy |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2009.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
686 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780135009383 |