Consumer behavior : buying, having, and being
Main Author: | Solomon, Michael R |
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Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2009.
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Edition: | 8th ed. |
Subjects: |
Physical Description: |
720 p.: ill. (chiefly col.); 28 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780135153369 0135153360 |