New product development : successful innovation in the marketplace

Main Author: Brooke, Michael Z
Other Authors: Mills, William R
Published: New York: International Business Press, c2003.
Subjects:
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100 1 |a Brooke, Michael Z  
245 1 0 |a New product development :   |b successful innovation in the marketplace   |c Michael Z. Brooke, William R. Mills. 
260 |a New York:   |b International Business Press,   |c c2003. 
300 |a xxiv, 219 p.;   |c 24 cm. 
650 0 |a New products  
700 1 |a Mills, William R  
997 |a Engineering & Life Sciences, Faculty  |b Science & Biotechnology, Department 
998 |a Industrial Technology, Degree 
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