New product development : successful innovation in the marketplace
| Main Author: | Brooke, Michael Z |
|---|---|
| Other Authors: | Mills, William R |
| Published: |
New York:
International Business Press,
c2003.
|
| Subjects: |
| Physical Description: |
xxiv, 219 p.; 24 cm. |
|---|---|
| ISBN: |
9780789015679 (pbk.) 0789015676 (pbk.) |