Positioning : the battle for your mind

Main Author: Ries, Al
Other Authors: Trout, Jack
Published: New York: McGraw-Hill, 2001.
Subjects:
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020 |a 9780071373586 (pbk.)  
020 |a 0071373586 (pbk.)  
090 0 0 |a HF5827.2   |b .R542 2001 
100 1 |a Ries, Al  
245 1 0 |a Positioning :   |b the battle for your mind   |c Al Ries, Jack Trout. 
260 |a New York:   |b McGraw-Hill,   |c 2001. 
300 |a x, 213 p.:   |b ill.;   |c 21 cm. 
500 |a Includes index 
650 0 0 |a Positioning (Advertising)  
700 1 |a Trout, Jack  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000058611  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
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