Positioning : the battle for your mind
Main Author: | Ries, Al |
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Other Authors: | Trout, Jack |
Published: |
New York:
McGraw-Hill,
2001.
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Subjects: |
Item Description: |
Includes index |
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Physical Description: |
x, 213 p.: ill.; 21 cm. |
ISBN: |
9780071373586 (pbk.) 0071373586 (pbk.) |