Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Published: |
Boston:
Pearson Education,
2016.
|
| Edition: | 15th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
xxii, 692 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9781292092713 (electronic book) 9780133856460 (hbk.) 0133856461 (hbk.) |