A framework for marketing management

Main Author: Kotler, Philip
Published: New Jersey: Prentice Hall, 2001.
Edition: 2nd ed.
Subjects:
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020 |a 9780131204270 (pbk.)  
020 |a 0131204270 (pbk.)  
090 0 0 |a HF5415.13   |b .K68 2001 
100 1 |a Kotler, Philip  
245 1 2 |a A framework for marketing management   |c Philip Kotler. 
250 |a 2nd ed. 
260 |a New Jersey:   |b Prentice Hall,   |c 2001. 
300 |a xx, 363 p.:   |b ill.;   |c 23 cm. 
500 |a Gift: Zainol Ahmad Resource Center 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management  
999 |a 0000062320  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya