A framework for marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Published: |
New Jersey:
Prentice Hall,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Gift: Zainol Ahmad Resource Center Includes index |
|---|---|
| Physical Description: |
xx, 363 p.: ill.; 23 cm. |
| ISBN: |
9780131204270 (pbk.) 0131204270 (pbk.) |