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| LEADER |
00749cam a2200205 7i4500 |
| 001 |
0000049130 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9832639336 (pbk.)
|
| 020 |
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|a 9789832639336 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.12.A8
|b G36 2003
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| 100 |
1 |
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|a Goh, Sunny T. H
|
| 245 |
1 |
0 |
|a Marketing wise :
|b an unconventional approach to strategic marketing in Asia
|c Sunny T. H. Goh, Khoo Kheng-Hor.
|
| 260 |
|
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|a London:
|b Prentice Hall,
|c 2003.
|
| 300 |
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|a xiv, 210 p.;
|c 21 cm.
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|z Asia
|
| 650 |
0 |
0 |
|a Strategic planning --
|z Asia
|
| 650 |
0 |
0 |
|a Business enterprises --
|x Marketing --
|z Asia
|
| 700 |
3 |
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|a Khoo, Kheng-Hor
|
| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000058062
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
