Marketing wise : an unconventional approach to strategic marketing in Asia
| Main Author: | Goh, Sunny T. H |
|---|---|
| Other Authors: | Khoo, Kheng-Hor |
| Published: |
London:
Prentice Hall,
2003.
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| Subjects: |
| Physical Description: |
xiv, 210 p.; 21 cm. |
|---|---|
| ISBN: |
9832639336 (pbk.) 9789832639336 (pbk.) |