APA Citation

Goh, S. T. H., & Khoo, K. (2003). Marketing wise: An unconventional approach to strategic marketing in Asia. London: Prentice Hall.

Chicago Style Citation

Goh, Sunny T. H., and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing in Asia. London: Prentice Hall, 2003.

MLA Citation

Goh, Sunny T. H., and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing in Asia. London: Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.