The new market leaders : who's winning and how in the battle for customers

Main Author: Wiersema, Fred
Published: New York: The Free Press, 2001.
Subjects:
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020 |a 9780743204651 (hbk.)  
020 |a 0743204654 (hbk.)  
090 0 0 |a HF5415.5   |b .W54 2001 
100 1 |a Wiersema, Fred  
245 1 4 |a The new market leaders :   |b who's winning and how in the battle for customers   |c Fred Wiersema. 
260 |a New York:   |b The Free Press,   |c 2001. 
300 |a vii, 262 p.;   |c 24 cm. 
650 0 0 |a Customer relations  
650 0 0 |a Consumers' preferences  
650 0 0 |a Consumers --   |x Attitudes  
997 |a Business & Accountancy, Faculty 
999 |a 0000058048  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam