The new market leaders : who's winning and how in the battle for customers
| Main Author: | Wiersema, Fred |
|---|---|
| Published: |
New York:
The Free Press,
2001.
|
| Subjects: |
| Physical Description: |
vii, 262 p.; 24 cm. |
|---|---|
| ISBN: |
9780743204651 (hbk.) 0743204654 (hbk.) |